Consider a shipping container traveling from Shanghai to Long Beach, California. With e-booking and the trade service marketplace combined, carriers can move beyond offering just freight as a serviceĪdditionally, BlueX’s best-in-class trade services marketplace brings more value to shippers. Similarly, BlueX brings connected valued-added services to the table to allow carriers to provide shippers with everything they need, be it insurance, customs, tracking, and warehousing. In ocean shipping, we are doing something very similar to allow carriers to digitally connect with shippers along with providing integrated services as a value-add.” When booking travel online, consumers have the ability to find and book a hotel while also paying for a rental car or breakfast during their stay-all through an integrated experience. We are equipping carriers to better serve shippers of all sizes.”Įxpanding on the company’s mission, Vivian Chiang, COO of BlueX, shares, “If we look at the travel industry, it has transformed digitally to connect customers directly with airlines, hotels, and other travel services through the latest technology that creates more efficient and fast booking.
BlueX enables carriers to offer a streamlined, world-class digital booking service along with an exclusive network of trade services. Sean O’Malley, CEO of BlueX, explains, “Carriers are being driven to differentiate through digitalization as shippers demand more transparency and reliability from their freight partners. Through its carrier-based services, BlueX is empowering shippers and freight forwarders with digital services to gain a competitive edge in the market. The Link between Shippers, Carriers, and Trade Service Providersĭriven by a mission to revolutionize shipping with modern FreighTech, BlueX allows carriers to offer e-booking along with integrated trade services to shippers in a more robust, holistic way with advanced technology at the helm. This is where companies like BlueX make a difference. With such thin profit margins, it has become incredibly challenging for carriers to digitalize their business with limited options and improve overall service to shippers. However, many smaller carriers are trailing behind the digitalization curve due to the lack of resources in the ocean freight market.ĭata shows that over the last 20 years, the average return on invested capital for carriers has been 2.6 percent. This is due in part to the capital they have invested in adding the right technology solutions. Leading carriers like Maersk and Hapag-Lloyd, have been able to embark on a technology-driven path by offering e-booking along with integrated trade services, such as financing, insurance, customs management, and tracking to shippers. However, when it comes to ocean freight shipping, not all carriers have been able to successfully embrace the digitalization trend. With the advent of modern technologies, carriers and shippers are drastically improving how products are transported around the world.
Sean O'Malley, CEO Digitalization is an ongoing process that’s proving consequential in nearly every industry, and freight is no different.
0 kommentar(er)
